过去几年里,墨西哥湾沿岸地区在博彩业收入方面的运气十分不如人意,先是卡特琳娜飓风肆虐,后又有经济衰退造成数年收入大减。
现在,墨西哥湾沿岸的赌场开始复苏了,该地区的密西西比州最新发布消息称,他们三月份的赌场收入和2011年同比增长了3.9%。
密西西比州赌场三月份实现收入2.204亿美元,2011年三月份的同期收入是2.121亿美元,这个增长幅度并不是很大,但是代表着密西西比州赌场在经过长时间的收入减少记录后出现了转机。
博彩分析师Brad Dawkins说“过去几个月整个博彩业逐步恢复健康,这一趋势能够持续下去基本上是没有疑义的,特别是那些博彩业早已盛行的区域,密西西比州无疑是其中之一”
全美正在发生着博彩业的重大变革,各州划分为了博彩业元老和后起之秀,内华达州、新泽西州、康涅狄格州、路易斯安那州和密西西比州这些元老们正在努力和后起之秀宾夕法尼亚州、佛罗里达州、马里兰州争夺赌场的主顾,东北地区的其它州也正在想方设法谋取一二。
Dawkins说“争夺赌客的战斗在过去十年以来愈演愈烈,现在赌客们可以随意在全美进行选择了,赌场不得不加大宣传力度和优惠程度来招揽赌客,这种竞争是赌客们很愿意看到的”
多年的历史数据显示三月份是密西西比州赌场一年好日子的开端,紧接着就是黄金夏季了,密西西比州显示了在夏季继续辉煌的能力,赌客们也注意到了赌场人数的差异。
Ryan Baxter说“我到这里来已经五年了,过去的几个月,我看到越来越多前些年不认识的人,我想这是大有可为的,而且随着经济恢复,人们会有更多的闲钱来赌场博乐的”。
译文:
Mississippi Gambling Revenue Increases In March
The Gulf Coast has had some bad luck the past few years when it comes to casino gambling revenue. First, Hurricane Katrina ravaged the area, and then the economic recession caused a decrease in revenue for several years.
Now, Gulf Coast casinos are starting to rebound. Mississippi became the latest Gulf Coast state to announce that revenue at their casinos rose in the month of March. For Mississippi, revenue was up 3.9% in the month, compared to the same period in 2011.
Mississippi casinos brought in $220.4 million in March. That was up from the $212.1 million in the same month back in 2011. The revenue increase was modest, but it did represent a turning point for Mississippi casinos after a long drought of record revenue decreases.
"The gaming industry on a whole is getting healthy in the past few months," said Gaming Analyst Brad Dawkins. "There is little reason to believe that the trend will not continue, especially in areas where casino gambling has been prevalent before, and Mississippi certainly fits into that group of states."
There is a gambling revolution taking place across the US, and it has divided states that have long been casino havens, with up and coming states in the industry. Nevada, New Jersey, Connecticut, Louisiana, and Mississippi are trying to hold on to the customers that Pennsylvania, Florida, Maryland, and a host of other Northeastern states are trying to steal.
"The battle for gamblers has become intense over the past decade," says Dawkins. "With gamblers now having choices all over the country, casinos are having to break out big promotions and amenities to bring the gamblers in, and it is creating a nice rivalry."
History shows that March has been kind over the years to Mississippi casinos. Heading into the summer months, Mississippi has shown the ability to continue their recent success throughout the summer, and gamblers are noticing a difference in the amount of people at the casinos.
"I have been coming here for five years," said Ryan Baxter. "And the past couple of months, I'm starting to see more people, faces I haven't seen in a couple of years. I think the economy has a lot to do with that, and with things looking up, people have extra money again to come back to the casinos."