足球博彩和足球几乎是同步成长的。在现代足球的起源之地英国，足球博彩的传统已有百年的悠久历史。到今天，虽然全球的公司数以万计，但其中的大多数仍然出自英伦，其中包括这个行业中的旗帜性企业威廉希尔、立博、易胜博等等。很多外围庄和中小型公司的数据往往也是参考或照抄他们的分析。
在英国，最早的博彩有些类似于现在我们国内的足彩，不以单场定胜，而是在数十场比赛中自选十场左右过关竞猜，所有的奖金都累积在奖池中进行分配，这叫作“彩池”。与现代足球博彩联系最为紧密的是后来盛行的“单彩”，即对一场比赛进行各种竞猜，例如谁胜谁负、会否打平、谁先进球、总进球数、最终比分等等。直到今天，在亚洲以外的地区，这些仍然是博彩的主要内容。亚洲地区博彩的流行始于上世纪80年代。当时的玩法基本是照搬欧洲的标准赔率，然后根据投注的情况进行小幅调整。现在澳门博彩被公认为亚洲最大的外围庄，也是唯一可与欧洲最老牌公司相抗衡的专业机构，他们发展的契机来自于一次“发明创造”，那就是亚洲让球盘。澳彩综合欧洲公司的赔率后，换算出一个让球的动态盘口，以使对赛双方的实力和投注倾向尽可能达到平衡，并制定了185%的总赔率，即每场比赛抽取15%的佣金。随着竞争的加剧和发展的需要，这个比例现在有所提高。这一方式现在被所有的亚洲庄家所引用，澳彩也迅速膨胀，直至上市。
足球博彩发展到今天，其种类已经相当繁多，其中最有影响的是“走地盘”，即根据比赛的进程随时滚动变化盘口赔率。这使得博彩的刺激性和风险极大提高，而庄家的营业额也成几何倍数增长。本届世界杯的诸多“意外”造成了玩法上的持续更新，但这却算不上新发明。早在三十年前，欧洲一些大公司已经做过类似尝试，最终因易于作弊而废止。
译文
Football betting and football almost synchronous growth. In the land of the origin of modern British football, football betting tradition has been a century long history. Today, although thousands of companies worldwide, but most of them still come from England, including the industry's flagship companies, William Hill, Ladbrokes, the Company is, and so on. Many small and medium sized companies outside the village is also often refer to or copy data to their analysis.
In the UK, the first betting is similar to our domestic Football Lottery ,however a single not field to be won, but in dozens of games in ten games or so pass choice quiz, all the money accumulated in the prize pool are allocated, This is called "pot."
And modern football betting is most closely linked to the later popularity of the "single color", that is a game for a variety of quizzes, such as who wins, it will break even, the first goal, total goals, final score, etc. and so on.
Even today, in areas outside of Asia, these are still betting the main content. Asian gaming's popularity began in the 1980s. The play was basically copying the European standard odds, betting and then make small adjustments. Macau is now recognized as Asia's largest gaming peripheral village, is the only company in Europe to compete in the oldest professional organizations, their opportunities for development from an "invention", that is the Asian Handicap. Aocai odds integrated Europe, the conversion of a dynamic Handicap let the ball, so that both the strength of competition and the tendency to bet as much as possible to achieve balance, and to develop 185% of the total odds, that is taking every game 15% commission. As competition intensifies and development, this ratio is now increased. This approach is now being quoted by all the Asian makers, Aocai also expanded rapidly until the listing.
Football bettingd to today, the species is quite diverse, one of the most influential is "a site" that, according to the process of the game Handicap at odds of rolling change. This makes gaming and risks of irritation greatly improved, and the dealer's turnover has also become a growing geometrically.
The world Cup of a lot of "accidents" caused a continuous update on the play, but it is not really a new invention. As early as thirty years ago, some European large companies had made similar attempts, and eventually abolished because of easy cheating.
